How much does a website cost in 2026?

It is almost everyone's first question, and the honest answer is: it depends — though less than you would think. In 2026 a website runs from USD 445 to over USD 1,530 depending on the type, paid once. Here are the 4 types, the real price of each, what moves the needle and what you keep paying afterwards.

The short answer

If you need a quick number to orient yourself: in 2026 a landing page starts from USD 445, a brochure site from USD 635, a self-managed WordPress from USD 955 and an online store from USD 1,530 — all paid once. Now let us explain why those numbers move, up and down, and which one suits you.

The 4 types of site, at a glance

Before the detail, here is how they compare — starting price, delivery time and who each one is for:

Why is there no single price?

A website is not something off a shelf: it is a tailored suit. A one-screen landing page for a campaign does not cost the same as an online store with hundreds of products, payment methods and stock control. The price depends on scope: how many pages it has, what the site has to do, and what it connects to.

So anyone who throws you a number without asking anything first is guessing. A good quote starts with questions, not with a catalogue figure.

What pushes the price up (or down)

These are the factors that weigh most on the final quote, in any of the 4 types of site:

• Number of pages and content: 5 sections is not 40. Every screen has to be designed, written and optimized.
• E-commerce: selling online adds payments, shipping, stock and security. It is several times the work of a site that only informs.
• Integrations: connecting your site to a CRM, an ERP or a marketplace is extra technical work — for reference, a custom integration starts from USD 533.
• Who supplies the content: if you hand us copy and images ready to go, it is faster and cheaper. If we have to produce them, it adds up.
• Languages: a multilingual site is, in practice, several sites living in one.
• Custom design versus a template: a unique design built for your brand costs more than adapting a template — but you can tell, and it looks like nobody else.

Where the investment goes

When you pay for a site you are not paying for "a page": you are paying for several things that work together to make it pay off. Broadly, this is how the effort splits:

The costs that carry on after launch

The build is a one-off payment, but a live site has costs worth having on your radar from day one:

• Domain: your web address. It costs little per year and stays in your name.
• Hosting: the "rent" on the server where the site lives. A light HTML site needs far less than a heavy WordPress.
• Maintenance (optional): updates, backups and support. On a static site it is minimal; on WordPress it is worth keeping current for security.

And if you also want the investment to bring traffic and sales, there are recurring services that stack on depending on your goal — not compulsory, but worth knowing before you decide: SEO + AEO/GEO from USD 700/month, Meta Ads and Google Ads from USD 445/month each (management, ad spend not included), or email marketing from USD 150/month. They are small amounts next to the build, but not a surprise you want to meet later.

How to choose between brochure site, WordPress and online store

The most common doubt is not the price, it is which of the three you need. A quick guide:

• If you are not going to touch the content often and want maximum speed, a fast HTML brochure site is the option that pays off best.
• If you are going to publish news, a blog or products regularly and want to edit it yourself, WordPress suits you.
• If your goal is to sell online with payments, stock and shipping, you need an online store (WooCommerce or Shopify, depending on the case).
• If the site is for one specific ad campaign, do not spend on a full website: a focused landing page converts better than a generic homepage.

No choice is final: you can start with what you need today and add a store, a blog or extra languages later, without throwing anything away.

How not to overpay

Three honest pieces of advice, even when they work against us:

• Start with what you need today. Do not pay for a store if you are not selling online yet. The site grows with you: it can always be added later.
• Ask for the price in plain sight, itemized. If you struggle to understand what you are paying for, that is a warning sign.
• Be careful with "free" or too cheap. It usually comes with generic templates, no support, or the site registered in someone else's name. Make sure it is 100% yours, always.

A good site is not an expense: it is the tool that works for you 24/7. The question is not only what it costs, but how much it stops bringing you if you do not have one.

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